Our Story

We believe fashion is a tool for change. We embrace and celebrate diversity in each and every form by creating products for women of different ethnicities, body types, and gender identities. encourage artisanal entrepreneurship i.e every purchase empowers individual artisans and supports local communities.

Founded on the practices of fair trade, since its inception in 2018, My Soul Tonic has been uplifting local artisans from underprivileged areas (Slums of Kibera & Mathare) and helping them provide better educational and economic opportunities to their families.

The brand is an amalgamation of traditional knowledge & modern silhouettes. We use 100 percent organic cotton as it uses 88% less water and 62% less energy and combines comfort and wearability with versatility. Our clothing is made with the complex process of folding, tieing, dyeing, and unfolding several times to get the perfect blend of light and dark shades. Digitally printed using eco-friendly, water-based inks, our garment is a toxic-free and conscious product.